Make the case.
Keep the role.

What actually makes the case

We fact-checked the research on how managers really decide who to keep — and wrote it up, every claim linked to its source.

• What actually convinces a manager to keep someone
  We fact-checked the research on retention decisions. Two levers do most of the work — and several "obvious" ones don’t hold up.
• The real cost of losing an employee
  Replacing someone costs far more than a recruiter fee. Here’s how to put a defensible number on it.
• Argue the loss, not the upside
  The same facts framed as a loss beat the same facts framed as a gain. The psychology is settled — here’s how to apply it.
• Past results aren’t enough
  Strong performers still get cut. Usually because the case looked backward when the decision was about the future.
• The persuasion myths that don’t hold up
  Some of the most-repeated persuasion advice didn’t survive a fact-check. Here’s what we dropped, and why.

Read the series →